The market is constantly changing and sustainable entrepreneurship requires a permanent focus on its own strategic positioning. A proactive approach is therefore a must. The focus of such strategic exercises is on innovation, the development of extra added value and / or repositioning in the value chain. Internationalization is one of the key words in strategic business development, because the growth in the home market is under pressure in just about all sectors.
The (excessive) dependence of dominant suppliers and / or raw materials, then, put companies back to looking for alternatives themselves.